Using promotional products effectively starts with cost-effective, highly targeted advertising. Results include:
• Motivating prospects to try your products and services.
• Thanking new customers and loyal clients.
• Attracting, hiring, and retaining the best staff.
• Doubling the results of your next mailing or attendance at a trade show booth.
• Rewarding and motivating a sales staff to peak performance.
When you think of promotional products in those contexts, it's amazing that some business people still consider them useless trinkets.